Single-Subject Designs For Marketing Campaigns: ABA Experimental Design

Applied Behavior Analysis (ABA) is commonly perceived as a form of therapy. However, ABA is empirical and fundamentally a science. In reality, it’s not a therapy… ABA’s scientific rigor is equipped with techniques supported by decades of scientific research for understanding and shaping human behavior in diverse contexts. While its applications in marketing may not be widely recognized, ABA holds significant potential in this area.

Effective marketing hinges on uncovering which strategies resonate with whom and under which conditions. This is where single-subject designs enter the scene...