Why Response Effort Matters in Marketing: Lessons From Applied Behavior Analysis (ABA)
Behavior Analysis, Marketing, Applied Behavior Analysis (ABA), Reinforcement Troy Burg Behavior Analysis, Marketing, Applied Behavior Analysis (ABA), Reinforcement Troy Burg

Why Response Effort Matters in Marketing: Lessons From Applied Behavior Analysis (ABA)

Have you ever considered why you’re more willing to put effort into certain things but not others? It’s quite simple. We tend to spend more time and energy on activities that offer bigger rewards, while putting less effort into things that aren’t worthwhile.

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Unpacking the Antecedents to Decode the Secrets Behind Marketing: A Peek into Consumer Behavior
Marketing Triggers, Consumer Behavior, Antecedent Strategies, Consumer Preferences, Applied Behavior Analysis (ABA) Troy Burg Marketing Triggers, Consumer Behavior, Antecedent Strategies, Consumer Preferences, Applied Behavior Analysis (ABA) Troy Burg

Unpacking the Antecedents to Decode the Secrets Behind Marketing: A Peek into Consumer Behavior

Ever wonder what makes us click that “buy now” button or choose one brand over another, almost as if we’re under some sort of spell? Well, it turns out there’s a bit of science behind it.

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